Kim Kardashian made waves when she released her own mobile app game in 2014 which, according to Fortune, brought in around $74 million in its first year and around $200 million by the end of 2015.
Kylie and Kendall, the youngest of the family, have now released their own mobile app which looks suspiciously similar to Kim’s. Designed by Glu Mobile, the same company that has developed several other apps for the Kardashian family, the newest game invites players into “a life in fashion, media, and more.”
The game itself seems to mirror what the Jenner sisters’ everyday lives look like; as Mirror summed it up, “In the app, your tasks are centred around building your popularity and celebrity. Followers are everything in this game.”
Players are invited to “gain skills,” The Inquisitr states, which include everything from picking out shoes to contouring your digital avatar’s face, all with the goal of impressing important people. Gamers will then be “invited to cool parties, attend modelling photo shoots, and wear the latest designer outfits.” The ultimate goal of the game is to reach celebrity status in your own virtual world, which various members of the Kardashian-Jenner family encourage through in-app messages and motivational video clips.
The game is free to download but it involves in-app purchases, and this is likely where the sisters will make their money. Considering that the average smartphone user spends 80% of his/her time in mobile apps when using the phone, it’s easy to see how an addictive game with tempting small purchases can quickly turn into a big investment for players.
While Kim’s mobile app has consistently remained one of the most downloaded apps for both Apple and Android devices, “Kendall and Kylie” shot to the number one spot in the App Store within a matter of days. And if their game is anything like Kim’s, it’s not likely to drop in popularity any time soon.
It is indeed a Kardashian-Jenner world, and we’re all just digitally living in it.