Everyone has a bad day at work from time to time. Unfortunately, U.S. Hispanic/Latino workers face much more than a rough day at the office. According to a newly published report, they are more likely to be killed on the job than workers from any other racial or ethnic group.…
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Hispanics Have Longer Life Expectancy Than Other Groups, but Problems Still Plague Community
A new study out of California reveals that Hispanic residents in Sacramento have the longest life expectancy of any demographic in the area, despite hardships like poverty and high obesity rates. According to data from the 2014 Sacramento County Health Status Report, Hispanics have a life expectancy of 87.7 years…
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Across the U.S., Hispanic Homeownership is On the Rise
A new survey of homeownership across the U.S. reveals that the number of Hispanics who choose to own a home is still steadily on the rise, though last year’s growth slowing down to a more sustainable rate of increase when compared to years previous. According to Fox News Latino, the…
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The New Portland Mercado Combines the City’s Famous Culinary Culture With Its Growing Hispanic Community
Better known for its rose gardens, green lifestyle and many microbreweries, Portland, OR likely wouldn’t be the average person’s choice for Hispanic cuisine and culture. However, with Oregon’s Hispanic population growing five times faster than the state’s populace as a whole, this could soon change. In fact, the first step…
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Community-Focused Business Models Lead To Success for Young Hispanic Business Owners
According to a recent survey conducted by TD Bank, the Hispanic population in the U.S. isn’t just showing the potential to become an influential group in the tech industry — many Hispanics have already earned top spots in the business and technology sectors, and now, younger entrepreneurs are starting to…
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The Santa Rosa Cinco De Mayo Festival Soars After Legacy of Violence
Thousands of party-goers took to the streets of Santa Rosa, California recently for the Cinco de Mayo Festival, listening to mariachi bands and eating authentic Mexican cuisine. The Press Democrat reports that citizens from Santa Rosa and the surrounding towns came together to celebrate the Mexican holiday. Cinco de Mayo…
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If You’re Going to Market to Hispanic Millennials, You’d Better Do It Through Social Media
A Newlink America analysis titled “Hispanic Millennials: The Complete Roadmap” found that social media plays a crucial role in reaching Hispanic Millennials. Facebook, which drove 21.25% of all traffic sites received in March 2013, can help brands connect with Hispanic Millennials, as their brand engagement there on social media and…
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National Parks Service Encourages Diversity Among Campers With #FindYourPark
More camping enthusiasts are flocking to the National Parks than ever before. In 2014, Americans made a record 292.8 million visits to these parks and campgrounds; these days, about 70% of all camping is done at a public park. At the same time, however, minorities like African-Americans and Hispanics continue…
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Mexican Beer Brand Tecate Uses Facebook Videos to Reach 93% of Its Hispanic Target Audience
Facebook is overtaking YouTube in video ad campaigns, and as Mexican Beer Brand Tecate’s recent success shows, for good reason. Over the 2014 holidays, Tecate launched the “Manfidence” video marketing campaign to target Latinos between 21 and 34 years old, and has just released some of the results. During its…
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Hispanic Community Instrumental to Future Success of Affordable Care Act
Change continues to sweep the nation, as nearly 9 out every 10 adult Americans now say they have health insurance, according to an extensive survey whose findings were recently made public. In 2013, only slightly more than 8 out of 10 adult Americans had coverage. Whether the figures released from…