The Zambrano family has a 30-year history in Pasco, Washington, a small harvesting town. They originally came to pick apples, but over time established roots and became part of the community. Their family has now grown to more than 50 members, living in small brightly-colored homes, some of which are…
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President Obama’s Community College Plan Could Dramatically Benefit Hispanic Communities
President Barack Obama is proposing to offer community college students free tuition, a move that could have significant impact on Hispanic communities. According to data from the U.S. Department of Education, more Hispanics are already enrolled in college than ever before, nearly half of whom (46%) attend public two-year schools…
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FTC Releases Fotonovela Series to Increase Awareness Among Spanish-Speaking Consumers on Debt Collection
In order to inform Spanish-speaking Americans on their rights regarding debt collection, the Federal Trade Commission announced on Tuesday, Jan. 20, that it has published a short graphic novel on the subject. The 13-page comic, entitled Cobradores de Deuda (or “Debt Collectors”), lets consumers know about basic laws that debt…
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Series About Latino Race Car Drivers, Free Telenovela Streaming Service Among New Bids for Attention of Hispanic Audiences
NASCAR isn’t a sport closely associated in popular imagination with either Latino athletes or audiences. But Cuba-born telenovela heartthrob William Levy is hoping to change that by partnering with NASCAR Productions to produce a docu series focusing on Hispanic race car drivers. The series will highlight the challenges and successes…
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New Study Finds the More Patients Use EHR Systems, the More Engaged They Became
As more health care practitioners begin implementing electronic health record systems (EHRs), a new study finds that more and more patients are embracing health IT, which in turn is boosting levels of patient engagement. In 2013, about 78% of office-based physicians used EHR systems, an 18% increase from 2001. As…
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Urgent Care vs. Hospital ER — Most Americans Don’t Know the Best Option, Studies Show
The radio might be telling you that it’s the most wonderful time of the year, but for many people, the holiday season is filled with nasty head colds, food poisoning from the questionable eggnog served at the office holiday party, and embarrassing broken bone injuries caused by a string of…
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In Nebraska, Latino Worker Fatally Exposed to Nitrogen on the Job
The U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA) has cited a Nebraska company for violations of its safety regulations on confined spaces that resulted in the death of a Latino worker on June 19. According to a WorkersCompensation.com article, the 23-year-old worker was found unresponsive in a…
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Lutheran Church in Center of Latino Community Movement
Luis Acosta used to work in spirits as a marketer for Jack Daniel’s whiskey in South American countries, but has since begun working for the Holy Spirit. Now, he’s a Lutheran pastor in Milwaukee. What’s most interesting about Acosta, perhaps, is the fact that his story is emblematic of a…
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Faulty Breathalyzer Tests and a Border Patrol Checkpoint Call Into Question Fourth Amendment Rights for Latinos
Amid national debate about immigration and the rights of people lies another relevant and troubling issue, one which is becoming alarmingly clear for both citizens and non-citizens in the United States. According to City Watch, the new civil liberties fight might be over breathalyzer tests. Driving under the influence (DUI)…
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Mobile, Video and Social Aspects Will Dominate Marketing to Hispanics in 2015, Experts Say
As 2014 is quickly drawing to a close, marketers are assessing the success of methods used in the past year and making predictions on trends that will yield returns in 2015. While some of these predictions reference broader audiences, others are more specifically focused on ethnic groups, such as Hispanics.…