Better known for its rose gardens, green lifestyle and many microbreweries, Portland, OR likely wouldn’t be the average person’s choice for Hispanic cuisine and culture. However, with Oregon’s Hispanic population growing five times faster than the state’s populace as a whole, this could soon change. In fact, the first step…
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Community-Focused Business Models Lead To Success for Young Hispanic Business Owners
According to a recent survey conducted by TD Bank, the Hispanic population in the U.S. isn’t just showing the potential to become an influential group in the tech industry — many Hispanics have already earned top spots in the business and technology sectors, and now, younger entrepreneurs are starting to…
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The Santa Rosa Cinco De Mayo Festival Soars After Legacy of Violence
Thousands of party-goers took to the streets of Santa Rosa, California recently for the Cinco de Mayo Festival, listening to mariachi bands and eating authentic Mexican cuisine. The Press Democrat reports that citizens from Santa Rosa and the surrounding towns came together to celebrate the Mexican holiday. Cinco de Mayo…
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If You’re Going to Market to Hispanic Millennials, You’d Better Do It Through Social Media
A Newlink America analysis titled “Hispanic Millennials: The Complete Roadmap” found that social media plays a crucial role in reaching Hispanic Millennials. Facebook, which drove 21.25% of all traffic sites received in March 2013, can help brands connect with Hispanic Millennials, as their brand engagement there on social media and…
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National Parks Service Encourages Diversity Among Campers With #FindYourPark
More camping enthusiasts are flocking to the National Parks than ever before. In 2014, Americans made a record 292.8 million visits to these parks and campgrounds; these days, about 70% of all camping is done at a public park. At the same time, however, minorities like African-Americans and Hispanics continue…
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Mexican Beer Brand Tecate Uses Facebook Videos to Reach 93% of Its Hispanic Target Audience
Facebook is overtaking YouTube in video ad campaigns, and as Mexican Beer Brand Tecate’s recent success shows, for good reason. Over the 2014 holidays, Tecate launched the “Manfidence” video marketing campaign to target Latinos between 21 and 34 years old, and has just released some of the results. During its…
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Hispanic Community Instrumental to Future Success of Affordable Care Act
Change continues to sweep the nation, as nearly 9 out every 10 adult Americans now say they have health insurance, according to an extensive survey whose findings were recently made public. In 2013, only slightly more than 8 out of 10 adult Americans had coverage. Whether the figures released from…
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CDC Reports a Lower Number of Fatal Teen Car Crashes
For years, parents have complained about the cost of having teenage drivers in the house, and for good reason. After all, this change not only means more gas money and maybe even buying another car, but also more expensive car insurance rates. Young drivers between the ages of 16 and…
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Ballet Hispanico Explores Latino Culture Through Dance at NYC’s Joyce Theater
Throughout any given year, New York City plays host to hundreds of highly diverse events and greets more than 50 million visitors from all across the globe. And throughout the month of April, the Joyce Theater hosted the world premiere of Ballet Hispanico’s “Conquer” and the New York premiere of…
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Latinos More Likely to Go Online While Camping, New Study Suggests
Each year, millions of Latinos go camping, and for several good reasons. According to the Outdoor Foundation’s 2014 American Camper Report, about 3.2 million Latinos in the U.S. went camping in 2013. They escaped to reconnect with nature, breathe some fresh air, and maybe even challenge themselves to catch fish…