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Facebook is overtaking YouTube in video ad campaigns, and as Mexican Beer Brand Tecate’s recent success shows, for good reason. Over the 2014 holidays, Tecate launched the “Manfidence” video marketing campaign to target Latinos between 21 and 34 years old, and has just released some of the results. During its…
Change continues to sweep the nation, as nearly 9 out every 10 adult Americans now say they have health insurance, according to an extensive survey whose findings were recently made public. In 2013, only slightly more than 8 out of 10 adult Americans had coverage. Whether the figures released from…
For years, parents have complained about the cost of having teenage drivers in the house, and for good reason. After all, this change not only means more gas money and maybe even buying another car, but also more expensive car insurance rates. Young drivers between the ages of 16 and…
Throughout any given year, New York City plays host to hundreds of highly diverse events and greets more than 50 million visitors from all across the globe. And throughout the month of April, the Joyce Theater hosted the world premiere of Ballet Hispanico’s “Conquer” and the New York premiere of…
Each year, millions of Latinos go camping, and for several good reasons. According to the Outdoor Foundation’s 2014 American Camper Report, about 3.2 million Latinos in the U.S. went camping in 2013. They escaped to reconnect with nature, breathe some fresh air, and maybe even challenge themselves to catch fish…
As this year’s enrollment period for the Affordable Care Act draws to a close, a number of areas are reporting that their sign-ups far exceed last year’s numbers. Of these regions, Miami-Dade County appears to be leading the way: with nearly 400,000 enrollments, the area has more new participants than…
Online marketing has become a challenge for many companies, as consumers make the shift to mobile-based internet use. Brands are finding it difficult to reach consumers and potential employees through traditional internet platforms, and have turned their attention to mobile devices. This is especially true of companies who wish to…
Cosmetics are a big deal. Not only is more than $40 billion spent on cosmetics around the world each year, but cosmetics affect people’s attitudes. One in three women admit that they won’t leave the house without makeup on, while 44% of women find it troublesome when men’s eyebrows, nose…